TORONTO, Sept. 26 2006 - Environics Analytics Group Ltd. (EA), a leading marketing services company and Merge Inc., an innovator in Web content and communications management, today announced a partnership to help companies improve the effectiveness of Web communications and enhance performance-based online marketing programs.
"Direct marketers use differentiated copy targeted to their likeliest prospects to maximize response rates," said Jan Kestle, President, Environics Analytics. "They accomplish this by applying demographics, social values and lifestyles analysis. Now, Web marketers have access to the same insightful technologies to increase online marketing ROI."
Geodemography, as this kind of market analysis is known, distills a vast collection of demographic, social and behavioural data into an easy way to identify, understand and target customers and prospects. Through EA's flagship product, PRIZM(CE), marketers communicate with 66 distinct types of identified consumer groups and segments reflecting their lifestyles, purchase behaviours and social values. With this customer segmentation, marketers can determine specific behavioural characteristics in target groups and determine market potential.
The real power of PRIZM(CE) is that it does more than show marketers how to target their products to better serve their existing customers. It provides a strategic framework for coordinating the range of marketing activities for a corporation, its ad agencies and all of its promotional partners. PRIZM(CE) uncovers previously unknown customer niches that can mean big profits for a company today and in the future.
When a customer visits a website powered by PRIZM(CE) and Merge, and enters his or her postal code the system will quickly offer up a unique combination of products, services and messaging that has been optimally tailored to appeal to that individual customer type.
Merge provides the online solution that brings the power of this geodemographic analytic data to the Web. Merge solutions help organizations automate, integrate and customize Web processes while providing 20/20 visibility into online user actions and potential behaviour so that the right message can be delivered to the right target, at the right time. The Merge AMP (Active Marketing Platform) leads a new generation of interactive solutions that integrate Web analytics, Web content management, Web collaboration tools and marketing automation functionality. Its ability to personalize and contextualize multi-channel content delivery is attracting global advertisers and marketers to use Merge's technology.
"Our collaboration with Environics Analytics will allow agencies and enterprise marketers to leverage the latest online innovations in marketing-focused activities," said Ian Ross, President, Merge. "With our solution marketers can make informed decisions as opposed to relying on intuition on how information is being consumed."
About Merge
Merge is an innovator in marketing-focused Web content and communications management solutions. Its Merge AMP (Active Marketing Platform) allows agencies and enterprise marketers to match audience segments to targeted content resulting in highly personalized and persuasive online experiences that can enhance relationships, drive revenue and increase productivity. The world's leading brands such as Apple Computer, Nissan, Infiniti, Roche, and Eli Lilly use Merge solutions to amplify marketing and sales performance with dynamic information delivery and campaign deployments.
For more information on Merge, visit:
www.merge-solutions.com
About Environics Analytics
Environics Analytics Group Ltd. is a Toronto-based marketing services company that specializes in geodemographic-based segmentation, site evaluation modeling and custom analytics. The company's flagship product is a segmentation system called PRIZM(CE), which helps marketers understand and communicate with 66 distinct lifestyle types throughout Canadian society. Environics Analytics is part of the Environics Group of Companies, which also includes Environics Research and Environics Communications.
To learn more about Environics Analytics and its services, visit its website www.environicsanalytics.ca.
For further information contact:
Ian Ross
President, Merge, Inc.
(416)565-0963
ian.ross[at]merge-solutions.com
