Merge RX

Multi-Channel eDetailing Platform

MERGE RX uses the Internet ways you never thought possible. Communicate, share, drive business. The only limitation is how big you dream. Define your biggest marketing challenge and let our team show you a world of possibilities. MERGE Solutions is a dynamic company that assists pharmaceutical organizations achieve broader interaction with the physician base. While traditional interaction methods are becoming less effective, MERGE Rx goes beyond the traditional approaches. MERGE Rx drastically improves the quality and duration of interactions with physicians, Key Opinion Leaders (KOLs) and other medical professionals. MERGE Rx provides multiple offerings such as a self directed detail or interactive roundtable discussions to foster greater collaboration and communication. MERGE Rx goes beyond the traditional offerings by capturing and reporting all interactions in a centralized database while aligning those results to marketing activities.

As a product comes to market, pharmaceutical companies need to ensure that the product message reaches physicians. eDetailing is a proven marketing channel to provide physicians with targeted content that influences prescribing behaviour in order to drive new prescriptions.

Merge RX provides the ideal Web-based platform to launch, track and analyse eDetailing campaigns. It is a powerful and easy-to-use online interactive platform that helps pharmaceutical companies deliver personalized content targeted toward physicians. It also provides integrated statistics and analytics allowing for real-time reporting of the eDetails to track user behaviour and to determine the ROI that is generated.

Merge RX gives pharma marketers the ability to track the success of various marketing channels and to collect information that would help marketers get to know their different customer segments.

Merge RX is all about integrated closed loop marketing- and integrated marketing is about delivering personalized messaging based on customer segmentation, thereby increasing the productivity and performance of the entire marketing budget.